Diagnosis before design. Then one engagement, through to launch.

We begin by naming the commercial problem, because a business that has outgrown how it presents itself rarely has a design problem first. The positioning, the identity and the website are then carried through by the same people, with the reason behind every decision written down, and handed over as a system you can run yourself.

Start a project

Most businesses do not have a design problem first. They have a decision problem.

What we do

Two disciplines. One engagement.

Brand Strategy, Identity and Design

We name the commercial problem before we design the answer. Then we build the positioning, the identity and the system that carries it, so the business is judged on what it is actually worth.

  • Brand Positioning
  • Brand Guidelines
  • Visual Identity Systems
  • Naming and Messaging
  • Art Direction
  • Creative Direction
A distorted black and white portrait, overprinted with Clarity Before Craft and Equinoux Studio.

Website Build, Launch and Handover

We build it, launch it, and hand it over. Production ready, fast, and structured so your team can update it without calling us. Built to convert the visitors you already have, on foundations search engines can read.

  • Website Design
  • Web Development
  • Search Engine Optimization
  • Performance Optimization
  • Analytics Setup
  • Launch and Handover
  • Support, on request
Three faces in black and white, each with a line of small flowers along the brow, overprinted with Clarity Before Craft.

How it runs

One engagement, four stages.

  1. 01

    Diagnosis

    We establish the commercial problem before accepting the brief. Sometimes the website is not what is actually wrong, and we say so.

  2. 02

    Direction

    The decision and the reasoning behind it, written down, so you can explain and defend it without us in the room.

  3. 03

    Design

    Identity, system, and surfaces carried through to a working site. One engagement, not a relay between vendors.

  4. 04

    Handover

    The system, documented, so the brand holds together as you grow and you are not permanently dependent on us.

Outcomes

What you walk away with.

  1. 01

    The right problem solved, not the one that arrived in the brief.

  2. 02

    A brand and a website that stay coherent with each other.

  3. 03

    Decisions you can explain and defend, with the reason written down.

  4. 04

    A system your team can operate without calling us.

  5. 05

    Less second-guessing, and less work done twice.

Ready?

Your business has become more credible than your brand makes it look. That is fixable.